Abstract: Based on the data of 30 provinces in China from 2011 to 2018, this paper empirically analyzes the influence of digital inclusive finance on the activity of consumer market. The results show that: Generally speaking, digital inclusive finance has a significant positive impact on the activity of consumer market; in the eastern and central regions, digital inclusive finance has a significant promoting effect on the activity of consumer market, especially in the eastern region. In the western regions, the promotion of digital inclusive finance to the activity of consumer market is not significant; the level of urbanization also has a significant positive impact on the activity of consumer market.